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The Maintenance ClubThe Maintenance Club
Two service advisors go over a repair order and a tablet at the counter

Maintenance sales training

Counter Intelligence.Maintenance Sales Training That Actually Shows Up at the Counter.

We teach shop owners, managers, and service advisors how to sell more maintenance the right way: know the car, explain the why, and let the customer decide. Then we measure it every day until it's simply how your shop runs.

Start the Counter Checkup →Tour the Performance Hub

Problems we solve

Sound Familiar?We've Heard Them All, and Lived Most of Them.

A shop owner works through paperwork at a desk beside the service bays
  1. 01

    “My advisors are great with customers. So why is my ARO flat?”

    How we help: We teach one repeatable way to read the car, walk it around, and present what's due, then measure it every day.

  2. 02

    “Every time an advisor quits, we start over.”

    How we help: New advisor onboarding built on the same lessons your whole team uses, so the process stays even when people don't.

  3. 03

    “Car count is flat and I can't add bays.”

    How we help: We focus on the everyday services that walk out the door: fluids, filters, batteries, and alignments.

  4. 04

    “We do digital inspections. The photos just sit there.”

    How we help: We teach advisors to turn inspection findings into a clear, calm conversation the customer can say yes to.

  5. 05

    “Customers think we're trying to upsell them.”

    How we help: Every lesson is built on education, not pressure. Customers who understand say yes more often, and come back.

  6. 06

    “Declined work just disappears.”

    How we help: A declined-work recovery process that turns “not today” into booked appointments without feeling pushy.

What your membership includes

The Curriculum.Every Member Gets All of It.

The Counter Playbook

The what, why, and how of every recommendation.

The Owner's Track

Lead a stronger, more profitable shop.

Advisor Bootcamp

Build confidence. Create consistency.

The Performance Hub

Your data. Clear insights. Real growth.

Also in the curriculum

  • Phone skills

    Phone to Bay

    Phone training built on real calls. We score whether maintenance got booked, and whether the car actually showed up.

  • Compensation

    Pay Plans That Pay Off

    Advisor and manager pay plans that reward maintenance sold and completed, with guardrails against overselling.

  • Owners

    Monthly Business Review

    Once a month, on a video call, we go through your P&L and your maintenance mix: gross profit per service, what grew, what slipped, and what's next.

  • Retention

    Declined Work Recovery

    Next-service reminders and a follow-up process that turns “not today” into booked appointments.

  • Owners

    Member Roundtables

    Small online working sessions with non-competing owners. Everyone brings the same maintenance numbers to the table.

  • On demand

    The Club Library

    Short lessons, scripts, checklists, and templates, assigned to the metric your team needs most this week.

  • Certification

    Club Certified Advisor

    Advisors earn certification by sustaining their maintenance numbers for 90 days.

What it costs

One Membership. Everything Included.

Every store gets the full curriculum, the Performance Hub, and a SideKick360 subscription, normally $250 a month on its own.

Your first store

$795/ month

SideKick360 included
normally $250/mo
Month to month
no long-term contract
Taught online
on your own tickets

Each store after that

$495/ month

2 stores
$1,290/mo
3 stores
$1,785/mo
5 stores
$2,775/mo

Included with every membership

  • Counter Intelligence
  • Performance Hub
  • SideKick360 subscription
  • Monthly business review
Start the Counter Checkup →

Shop websites are separate.

Questions

Questions We Get.

More in the FAQ.

Is there a contract?

No. Membership is month to month, with no long-term contract. If we're not moving your numbers, you shouldn't have to keep paying us.

What does it cost?

$795 a month for your first store, and $495 a month for each store after that. Every store includes a SideKick360 subscription, normally $250 a month on its own. Month to month, no long-term contract.

Who actually does the teaching?

Patrick Murphy and Joe Schafranek. You'll work with them directly, not a call center or a junior rep reading a script.

Do our advisors have to leave the shop for training?

No. We teach online, using your own tickets, so nobody leaves the shop and every lesson is about cars your team actually saw.

Start with the Counter Checkup.

Ten honest questions about how your counter handles maintenance. You'll see your score right away, then we'll set a time to walk through it together.

Start the Counter Checkup →Member Login

We'll reach out within one business day.